MAN REPELLER x THE ANIMALS OBSERVATORY
Laia Aguilar, Creative Director and Jan Andreu, CEO of The Animals Observatory with Leandra Cohen, founder of Man Repeller.
The Animals Observatory partnered with Man Repeller for an event in Soho, New York.
Both brands teamed up to host an afternoon of creativity for grown-ups, kids and everyone in between.
Under the creative concept of a fine art museum, the event was structured like an open house, where guests felt free to drop in and out at their leisure. Throughout the afternoon we put on different activities including printing The Animals Observatory tote bags, crafting friendship bracelets, collaging greeting cards and more.
Images from the event hosted by Man Repeller in a gallery located at New York City' Soho.
The exhibition had three art installations: The Animals Observatory Fall/Winter curated selection by the brand’s creative director, Laia Aguilar, to give guests the chance to stop and appreciate the clothing; a custom canvas work of art created by the Man Repeller team; and a video projection lounge using The Animals Observatory fashion films to provide an area for attendees to kick back, relax and enjoy.
The guests enjoyed three different type of activities; tote bag stamping, friendship bracelets and collage greeting carts.
Leandra Cohen with her daughter at the event.
Among the attendees were Leandra Cohen, Founder of Man Repeller; Laia Aguilar, The Animals Observatory creative director; Maya Jankelowitz, owner of Jack’s Wife Freda; Jan Andreu, CEO of The Animals Observatory; Nicole Gonzalez from Lillies and Leon and Dan Faire, HGTV host.
This is the first time that The Animals Observatory has partnered with a media platform for a worldwide event. We hope that all the people who come enjoyed as we did! See you next time New York.