A not so serious conversation with Laia Aguilar about FW22

A not so serious conversation with Laia Aguilar about FW22
Words by The Animals Observatory | Jul 10, 2022

Our Fall Winter 22 main collection is about to see the light. To talk about it we sat down with our Creative Director and Designer, the one and only, Laia Aguilar, just to chat a bit and to get to know her and to discover the insights about this collection. 

Aguilar (Igualada, 1975) describes herself as a happy kid. She remembers having art books decorating little corners of her household while growing up. Maybe, or maybe not, the family affair with art led her to study Fine Arts at University of Barcelona, where she dived in the work of Pablo Picasso, Milton Avery, Mark Rothko and many, many, many more. While designing, Aguilar has the incredible ability of thinking out of the box creating unique garments inspired by arts, architecture and memories. And who would have told that little girl that grew up looking at artbooks on the shelves that one day her own sketchbooks would carefully fill the corners of her own house?

How did your relationship with art start and who is your biggest inspiration?

My parents were interested in art and I think they passed me the interest. Later on, while studying, I discovered the greatests. But if I had to choose an artist that inspires me a lot I would say Joan Miró. I think that he did a really interesting evolution in his artwork and I find it really wise that through his work he has shown that you can do anything. Everything is possible. 

How do you relate the concept of animals with children and childhood? 

The Animals Observatory concept it’s about observing and who is observing whom. For me it’s, in some sense, an analogy of childhood. Because children have a pure vision of the world and its surroundings that’s pure, honest and free, just like the animals. These indescribable instinct it’s the essence of the brand.

Let’s get into the new upcoming collection: Fall-Winter 2022 (FW22). How would you describe it? 

I think it’s romantic. It has a Parisian touch. Flowers. Velvet. Colors around it are soft and I’ve tried to bring a punk touch as well. We have The Animals Observatory print, leopards, military prints. It’s around the concept of the feeling you get after entering a vintage shop.

Fall Winter 2022 styles. Source: The Animals Observatory.
Fall Winter 2022 styles. Source: The Animals Observatory.
Fall Winter 2022 styles. Source: The Animals Observatory.

Talking about this Parisian touch, how did the relationship between you and the French capital started? 

I like Paris. I believe I have a strong bond with the city as a professional and also on a personal note. There’s a lot of people that I follow that work there and I visit the city frequently. The first time I visited the city was while I was studying art. I remember seeing The Louvre for the first time. Nowadays I love to walk around the streets and discover book shops around Le Marais. I love to sit and let my mind wander while enjoying the Jardin des Plantes. Paris never ceases to amaze me. 

How did you design the FW22 collection?

This collection is about 300 pieces long, but the work process to design it never changes. When I have to design a main collection I disappear for two months to concentrate. At the beginning it’s always challenging, but as Picasso said, inspiration has to catch you while you’re working. I found inspiration in the passing of time and its beauty because good things take time to create and time to enjoy. I also find beauty in the flowers and in the Japanese little monster figures…

Which elements from the FW collection would you highlight? 

Its colours. It has a wide range of colours. We have velvet pieces and a bohemian touch that I think it’s everywhere. The flower prints are also present. Wool. I love wool in the wintertime and I really like the cardigans and tricot sweaters we have in FW22.

How would you style someone to go to a Christmas market in the wintertime? 

For a Christmas market… I would go with a pair of cord pants with a leather belt, a tricot knit cardigan with a long brown coat and a pair of Converse.


Time for the final round of short questions: 

What is your favorite word? Truth.

What is your least favorite word? Lie.

What turns you on creatively, spiritually or emotionally? Feelings

What turns you off? Anything fake.

What is your favorite curse word? Fairy floss.

What sound or noise do you love? The sound of sparrows in the morning.

What sound or noise do you hate? The sound of many people talking at the same time.

What profession other than your own would you like to attempt? Being a racing pilot.

What profession would you not like to do? Anything that’s exactly the same every day. 

If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? Hello



Fall-Winter 2022, Interview, Laia Aguilar

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